Spin Master is a global toy and entertainment company marketing consumer products for children. Hatchimals, Spinmasters toy phenomenon, is a series of unique hybrid animals that all hatch from eggs when given the proper love and affection.
Spinmaster approached us to develop unifying character art and a consumer products line that captured the magically colorful spirit of Hatchtopia.
Art Director: M. Brady
Illustration Lead: J. Lawter
Designer & Illustrator: M. Vasquez
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Responsibilities:
Style guide planning
Style guide layout
Character Development
Color Trends
Graphics concepts
Icons
Badges
Key Graphics
Patterns
