Netflix approached us to develop the look and feel of their second installment of the extremely popular tween romantic comedy movie To All The Boys I’ve Loved Before. The focus of both the consumer & retail style guides was to bring the main character, Lara-Jeans, floral aesthetic to the consumer products line.
Art Director: M. Brady
Designers: S. Peveler & M. Vasquez
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Responsibilities:
Mood Board
Trend Research
Style Guide Development
Conceptual Packaging
Key/T-Shirt Graphics
Retail Sign Design
Asset Creation
